Expanding non-Medicare revenue by adding or expanding aesthetic treatments is one of the growth areas for General Practice in 2019. If you are still on the fence with adding aesthetic treatments, or you don’t know where to start, read these three reasons why GPs are adding aesthetic treatments. [6 minute read]
#1 Your patients are demanding it
Each year Australian’s spend an estimated $1 Billion on cosmetic treatments. In fact it first hit this level back in 2016 according to the Cosmetic Physicians College of Australasia (CPCA). It has only been growing since then. According to the CPCA, just four years before that in 2012 the spend was estimated at $644 million dollars, therefore a 55% increase in market spend in just 4 years. With Australian consumers spending approximately twice as much per capita as US consumers on non-surgical treatments, the Australian market could not be a better place to add or expand the aesthetic treatments within your medical practice.
Promoting aesthetic treatments to your patient database is as easy as following my simple, proven “3-Step System” watch the free training video I created for you and then schedule a practice building strategy call to see how this could work for you.
#2 Your doctors are already diagnosing patient concerns
With the cosmetic market continuing to grow at a rapid rate over the last 10 years, many GPs first thought is to add cosmetic treatments to their practice. These often include cosmetic injectables (anti-wrinkle injections and dermal fillers), because they are the most well known and popular treatments. But with popularity comes competition. Competition can be very good for business if you are promoting your services in the right way, but if your practice ends up competing with ALL of the local beauty salons and large chain stores on price, this is not a profitable direction.
Don’t get me wrong, the majority of the GPs and practice owners we work with offer cosmetic injectable services, and once we have shown them the best way to promote these services, they offer these in a very profitable way.
While the first thought could be to add injectables, turn a thought to the major concerns you and your doctors are diagnosing every day, that could be treated within your practice. When it comes to adding value you should think about treating concerns rather than adding treatments. Treatments will always be subject to price pressure from local salons and clinics, as they can be price shopped. Where treating a concern is a bespoke service that is delivered by a doctor and not easily compared.
Some of the major concerns that our doctors diagnose every day within their practice and then send away with a referral or a script are:
- Acne (teen and adult)
- Urinary incontinence and bladder leakage
- Mole or skin tag removal
- Acne scarring
- Melasma or pigmentation
All of these concerns impact the quality of life for your patients and to go from diagnosis to treatment within your practice is a concept that your patients will love. It will save them time and the discomfort of having to visit an unknown clinic for treatment.
Offering aesthetic treatments based on the concerns of your patients is as easy as following my simple, proven “3-Step System” if you have watched my educational training video, then the next step is to schedule a practice building strategy call to see how this could work for you.
#3 Large patient database and consistent foot traffic
I have advised and worked with hundreds of beauty and aesthetic clinics to market and sell their beauty or aesthetic treatments. And the clinics who had a large regular database, like most medical practices like yours do, I always had the most success with AND these clients I always got the best results for, at the lowest cost per patient.
The database size that my clients (GPs) have ranges from 5,000 to 20,000 patients. Not only are many of these patients regular patients who are receiving or seeking treatment for their concerns elsewhere, but everyday your doctors are diagnosing new concerns with them. Be that acne, urinary incontinence, droopy eyelids and so on. Through implementing my 3-step system to effectively add and promote aesthetic treatments to your current practice database, you will have a huge advantage over beauty and aesthetic clinics who have to allocate large advertising budgets to market to consumers and attract them into their clinic. Your patients are already coming into your medical practice, buying aesthetic treatments from a doctor who they already know and already trust, is a very good combination.
If you want to learn more about the simple, proven “3-Step System” to generate aesthetic treatment consultation bookings & how you can put this to work in your practice starting right now, watch the free training video I created for you and then schedule a practice building strategy call to see how this could work for you.